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European & open-source alternatives to HubSpot

15 European and open-source alternatives to HubSpot — privacy-friendly tools built and hosted in Europe.

Updated 8 Sep 2026 · refreshed weekly

An all-in-one customer engagement platform that provides email and SMS marketing, CRM, automation, live chat, and transactional…

Deliberately minimalist German CRM from Cologne focused on contacts, deals and tasks — an antidote to feature-bloated CRMs — with…

An all-in-one email marketing and marketing automation platform that allows users to develop and send personalized templates with…

Brussels CRM group serving 13,500+ customers across 8 European countries with deeply customisable CRM and on-premise, cloud or…

Austrian-born marketing automation platform (now part of SAP) delivering AI-powered personalisation across email, mobile, SMS and…

Bulgarian marketing automation platform for SaaS and product-led companies, triggering behaviour-based emails from Segment…

Bratislava social media management platform centred on client approval workflows, serving agencies across Facebook, Instagram…

Polish B2B sales CRM from Warsaw built around structured selling methodologies, activity tracking and sales automation, popular…

Open-source CRM for sales, marketing and support; a self-hostable Salesforce alternative, by Scotland-based SalesAgility.

Norwegian CRM platform with 30+ years in the European market, serving mid-market companies across sales, marketing and customer…

Austrian social media management platform combining planning, publishing, community management and analytics in one ISO…

Berlin promotion engine powering coupons, discounts, loyalty and referral campaigns for enterprise commerce through a rules-based…

French open-source CRM (2023) with a Notion-like interface and flexible data model, self-hostable and API-driven as a modern…

This platform provides financial and contact data for millions of companies, helping businesses identify new opportunities and…

Polish all-in-one marketing automation platform (Positive Group-owned) combining CRM, email, live chat, chatbots, push and…